Work With Me
Hi, Iām Muhi Masri ā a frontend architect and consultant with over 15 years of experience helping teams build scalable, maintainable, and future-ready frontend systems.
I work with companies at the foundation level: shaping frontend architecture, building design systems and component libraries, improving performance, and helping teams move faster without sacrificing quality. While React is my primary specialization, my broader frontend background allows me to think beyond frameworks and focus on long-term system health.
How I Work
I believe great frontend systems are built through clear foundations, thoughtful constraints, and shared understanding.
Efficiency through Standardization
I help teams reduce friction and decision fatigue by introducing consistent UI foundations, component libraries, design tokens, theming strategies, and clear architectural patterns. The result is faster development, fewer regressions, and more predictable outcomes.
Knowledge Empowerment
My role doesnāt stop at delivery. I place strong emphasis on mentorship, documentation, and knowledge sharing so teams can confidently evolve the systems we build together. The goal is not dependency, but enablement.
Built for Change
Frontend ecosystems evolve quickly. I help teams design systems that can adapt, whether thatās scaling across products, introducing new brands or themes, or carefully incorporating AI-assisted workflows without compromising structure or maintainability.
What I Can Help With
Frontend Architecture & Consulting
Architectural guidance to help you make informed decisions about frontend structure, tooling, and long-term scalability.Design Systems & Component Libraries
Designing and building reusable component libraries and design systems, with a strong focus on React and experience across Angular, Vue, and Web Components.Performance & Scalability
Identifying bottlenecks and refactoring existing systems to improve rendering performance, data handling, and overall user experience.Legacy Modernization
Modernizing legacy frontend applications and gradually transitioning them to modern React-based architectures.Developer Experience
Improving developer workflows, tooling, documentation, and architectural clarity to help teams ship with confidence.AI-Native Frontend Workflows
Exploring and introducing AI-assisted, spec-driven workflows that improve productivity while keeping strong guardrails around architecture, design systems, and code quality.Mentorship & Technical Writing
Supporting teams through mentorship, architectural reviews, and clear technical documentation to uplift frontend practices over time.
Let's Talk
If you're looking to strengthen your frontend foundations, scale a design system, or explore more efficient ways of working, I'd love to connect. Reach me at hello@muhimasri.com
What People are Saying
Over the years, I've had the pleasure of working with some amazing and talented people. Here are some of their thoughts on our time together.
I had the pleasure of working with Muhi on an edu-tech start up. As the company was in its early stages, we got to work closely together and with 3 other individuals. As the Founder, Muhi created a comfortable and welcoming environment between all team members. He knew how to lead a remote team while ensuring all deliverables were met in a timely manner. Muhi has a great passion for his work and truly delivers what is needed. In regards to his technical knowledge, his work speaks for itself.
Aamna Coskun
Head of People Ops @ Voiceflow
I have been fortunate enough to work along side Muhi on multiple projects. Iām constantly impressed with his development skills, and I never seen anyone work as hard as Muhi to meet project deadlines. Having him as the Frontend Lead made my life easy. Muhi have a deep understanding of UI/UX and a very efficient developer. Not to mention he is also a great leader, I know all the team members looks up to him. I would highly recommend Muhi for anything he choose to pursue.
Muhi is passionate about the projects he works on and passionate about solving problems through the development of creative and innovative software solutions. I have always been impressed by his outstanding diligence and his high level of technical expertise which is both broad and deep. He invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. He consistently produces superior quality work, on time, and within budget targets. It is always a pleasure to do business with Muhi and would recommend him anytime.
Chris McKenna
VP, Software Development at Lift & Shift
I had the pleasure of working with Muhi on a few projects at MDA. Muhi created a very useful component library in React that we used in various projects. He has good knowledge and understanding of JavaScript and React structure and architecture, and he was the key person who introduced the modern way of developing in React. He also introduced and set up the Cucumber framework for testing React projects.
Hossein Madjidi
Software Development Consultant at ObjectSharp
Muhi came to our team and completely reinvented how we handled and designed our front-end components. We went from C# and WPF to a modern React and JavaScript ecosystem flawlessly. He created a whole Storybook portfolio that allows us to create standardized features with minimal fuss, and in the process, revitalized the entire UX/UI of our products. We had zero disruption to users, and they loved the improved speed and responsiveness. His expertise in React and JavaScript ensures that we are able to make suitable architectural decisions that let us properly generate, display, and interact with large, complex datasets. His insight allows us to better scale and iterate, and his patience is endless when someone break something! Muhi provides excellent guidance and mentorship, and is always able to provide expert advice to junior developers. If you are looking for someone to provide software architectural design and implementation with commitment, professionalism, and dedication, look no further.
James Raleigh
Software Engineer at MDA
